Machine Learning for the Fashion Industry

My long affiliation with LA’s preeminent fashion mart – The New Mart, has been a fruitful one. This collection of over 70 high-end fashion showrooms is managed by a forward-thinking team that allowed me to engage methods of statistical learning to increase the reach of their many clothing lines through use of social media data sources. I built some cool technology to yield a weekly “Fashion top 10” that serves to drive The New Mart’s social media effort. Using sentiment analysis coupled with data sources like Twitter, Facebook, Instagram and fashion blogs, spreading brand awareness is approached in a strategic and focused manner.